Novi Sad, Serbia / working with B2B companies worldwide
B2B go-to-market, run as one commercial system.
Positioning, marketing, sales and customer success built to work as a single machine, one that learns from every campaign and every deal, so revenue keeps compounding when nobody is pushing it by hand.
Strategy Director and Senior Partner at Funky Enterprises. Founder of Funky Marketing (2020). Writes Commercial Systems.
30-minute needs assessment. No pitch, just a look at where your revenue leaks.
Dilimanac
What I do
Revenue leaks in the seams.
Most B2B companies I meet have four teams that each look fine on their own dashboard. Marketing hits its lead number. Sales complains about lead quality. Customer success hears about the promises after the contract is signed. Positioning lives in a deck from two years ago.
Every one of those teams has an owner. The space between them has none. That is where the money goes missing, quarter after quarter, and it never shows up as one line on any report. The seam is my job.
I map the whole commercial system, find the seam that leaks the most, and rebuild it with the people who run it every day. Then I wire the feedback in. What marketing hears from the market and what sales hears from buyers goes back into positioning, offers and process, every quarter, on a schedule. The work ends when the system produces pipeline and corrects itself without me in the room.
Who we are for, and what we are the obvious choice for. Written in the buyer's words, tested against real deals, and used by every team, not framed on a wall.
What we sell, to whom, at what price, and how the work moves through the company once the deal is signed. Packaged so a new hire can run it in month one, and rewritten when the market says so.
Demand that sales actually wants. One definition of a good opportunity, one scoreboard, and content that does the first half of the sales conversation before anyone books a call.
What was sold is what gets delivered. Handover built into the deal, so the first ninety days confirm the purchase instead of testing it.
Marketing tells us what the market wants. Sales tells us where buyers hesitate. Customers tell us what actually delivers. All three feed back into positioning, offers and process, and the people already paying feed the top with referrals, expansion and proof. That is how acquisition gets cheaper every year instead of more expensive.
The work runs through Funky Enterprises, with a bench of senior partners in performance, creative, owned media and commercial operations. Often on a retainer plus a share of the result, because I prefer to get paid when you grow.
Writing
Commercial Systems.
- Newsletter on LinkedIn and Substack, weekly
- Column in BIZLife, weekly, in Serbian
- LinkedIn posts most days, English
Weekly notes on building commercial systems that compound revenue. Positioning, marketing, sales and customer success as one machine, written from inside real engagements, with the numbers where I am allowed to show them.
Free, every week, straight to your inbox. If you run or grow a B2B company, this is the one email I would want you to read from me.
Speaking
Talks I give.
Three signature talks, adapted to every room. Keynotes and executive sessions for B2B founders, revenue leaders and marketing teams. In English or Serbian. No slides read out loud.
The Revenue Layer
Why the data stack, the AI stack and the marketing stack all stop short of revenue, and what sits on top of them in companies that grow on purpose.
Beyond the AI Buzz
Building go-to-market systems that scale after the demo. What AI changes in a commercial system, what it does not, and where the money is actually made.
The Thought Operator
Reputation as commercial infrastructure. How the people who do the work build trust that compounds, in a market where expertise language is free.
Recent and upcoming stages
Nov 2026 - DSC Europe 2026, Belgrade. The Revenue Layer, executive track.
May 2026 - CIM Forum, Kotor. Digitalni autoritet: Više od Linkedina, with Dejan Pataki.
Sep 2025 - 5th Split Tech City Festival, Split. Neka jedu logo: Što serviraš kroz personal branding?
2025 - AixMarketing 2025.
2025 - DisruptHR Belgrade.
Books
One out, one coming.
S LinkedInom na Ti
The first book on LinkedIn strategy written in Serbian.
How LinkedIn actually works for people who sell to other companies, from profile to pipeline. Written for the region, from ten years of doing it.
The Thought Operator
How the people who do the work build reputations that compound in the age of AI.
The buyer chooses between people. This is a book about building the kind of reputation that wins that choice, from inside the work rather than from above it.
Listen and watch
Funky Enterprises Show.
Long conversations with operators who build revenue, not decks. Founders, CROs, marketers and partners talking about what actually moved the number. Over 150 episodes across its earlier lives as the Funky B2B Marketing podcast and Nemanja Unfiltered.
Off the clock
Why Dilimanac.
Dilimanac was my father's nickname. Miroljub Živković was a basketball man in Pirot, and I grew up in gyms, reading games through the box score before I could read a balance sheet. The habit stuck. Every business I look at, I still ask who is scoring, who is passing, and where the turnovers happen.
I follow KK Partizan through good seasons and bad. I play funk loud, read epic fantasy and comics, chase old Jordans and Adidas classics, and cook over fire whenever the weather allows. Novi Sad has been home since 2018.